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AMA Med Spa
AMA Med Spa
AMA Med Spa
AMA Med Spa
AMA Med Spa
Project Description
I helped AMA Med Spa revamp its brand identity and implement new solutions to modernize its image and improve its online presence to attract more customers and streamline its booking process.
Services
Branding
Web Design/Dev
Location & Year
Toronto, 2024
The interior of a medical spa or wellness center called Ama Med Spa. The space has a clean, modern design with white walls and crystal chandelier light fixtures. The Ama logo is prominently displayed on the white reception desk in the center of the image. In the background, there is a glass sliding door and a vase of pink flowers, adding a touch of natural beauty to the space.
Branding design for AMA Med Spa featuring a modern, elegant logo with a butterfly motif and clean typography. The color palette centers around rich mauve tones with white and pastel accents. The left side showcases the logo prominently, while the right side includes the tagline 'Rediscover Your Beauty,' an image of a model with glowing skin surrounded by pink butterflies, and logo variations with circular badges. The design conveys sophistication and wellness.
A variety of marketing materials for a spa or wellness business called AMA Med Spa. In the center is a gift voucher with a smiling woman's face on it. Around the gift voucher are various accessories like QR code business cards and stickers with the AMA logo, which appears to be a butterfly motif. On the left side, there are multiple copies of what looks like a product or service brochure featuring a woman's closeup portrait on the cover. The overall aesthetic is sophisticated and feminine, using shades of pink, purple, and blue. Several small purple flowers are scattered around the table, adding a natural, organic touch to the scene.
Branded shopping bag design for AMA Med Spa featuring a deep mauve color and a subtle wavy line pattern in the background, symbolizing elegance and flow. The AMA logo, with its butterfly motif and modern typography, is prominently displayed in a soft metallic finish, paired with the text 'Med Spa' underneath. The bag's handles are crafted in a matching mauve tone, reinforcing the cohesive and luxurious branding.
Marketing materials for AMA Med Spa featuring promotional items and outdoor branding. The design includes a model holding a branded card in mauve, a gift voucher with the tagline 'Injectables | Laser Hair Removal | Facials | Nails,' and feather flags displayed outdoors, advertising services like Botox, Laser, Facials, and Nails. The color palette integrates soft pinks and mauves, maintaining an elegant and professional tone. The branding highlights a clean and polished aesthetic, appealing to clients seeking medical spa services.

A Seamless customer experience

Previously, AMA Med Spa lacked an online presence, hindering accessibility and convenience for potential clients. Without a responsive website or integrated booking system, the company struggled to engage with customers effectively. However, with the implementation of the new website and booking system, the company underwent a significant transformation.

Now, clients can easily access services from any device, streamlining the booking process and enhancing the overall customer experience. This digital upgrade not only modernized the company but also positioned it as a leader in leveraging technology to meet customer needs.

AMA Med Spa website on a Mac Laptop.
A mobile app screen for a medical spa called AMA Med Spa. The screen displays a list of injectable services available, including Botox SALE, Botox Sweating, Botox Follow-Up, and Mini Lip Plump SALE. Each service is listed with its price, and a "Book Now" button is provided for each one, allowing users to easily schedule appointments. The app interface appears to be clean and user-friendly, with a simple layout and clear pricing information. The overall aesthetic uses a soft, pink color scheme that is likely meant to convey a relaxing and professional spa environment.
Phones arranged side-by-side with different images of AMA Med Spa website pages.
An advertisement for AMA Med Spa, a beauty medical spa located in Vaughan, Ontario. It features a smiling woman's face and lists the spa's service offerings, including injectables, facials, laser treatments, and nails, along with a "Book Now" call-to-action.
Promotional graphic for AMA Med Spa featuring a woman with glowing skin and text highlighting a 15% discount on services like Shellac Mani/Pedi, Eyelash Extensions, and Laser Hair Removal. Offer ends August 31, 2024.

personalized memberships

The membership program became a cornerstone of AMA Spa’s customer retention strategy, fostering loyalty and incentivizing repeat visits. Members enjoyed exclusive benefits such as discounted services and a personalized AMA Doll avatar image. These dolls are created using Mid-Journey, an AI-based software. A special prompt was crafted to develop each doll uniquely to the new member.

Group of stylish dolls with diverse skin tones, vibrant eyes, and sleek hair, posing together.
Close-up of a doll with freckles, blue eyes, and long brown hair holding a tag labeled 'AMA Med Spa.
Three fashionable female dolls with distinct hairstyles and outfits. The doll on the left has long, straight black hair and is wearing a pink fuzzy coat. The doll in the middle has shoulder-length blonde hair and is wearing a black leather jacket. The doll on the right has long, curly brown hair and is wearing a green fuzzy sweater. All three dolls have large, expressive eyes and glossy, painted lips. The dolls are posed together against a plain pink background.
A highly stylized, fashion-forward doll with long, dark wavy hair, striking features, and a contemporary urban-inspired outfit. The doll has large, expressive eyes and is wearing makeup, a cropped tank top, and a denim jacket. She is pictured holding and eating a cookie. The image is set against a plain pink background, with a decorative pink and purple border frame.
A stylized fashion doll with striking features and an edgy, contemporary look. The doll has long, platinum blonde curled hair, bold eye makeup, and is wearing a white crop top, black jacket, and dark jeans. She is holding a chocolate chip cookie and has a confident, almost defiant expression on her face. The image is framed by a purple border with a swirling pattern.
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